Camp marketing doesn’t have to be hard.

We help summer camps develop marketing strategies to increase registrations, a clear brand message to inspire camp families, and marketing workshops to finally get ahead.

You know marketing your camp matters, but the pace of camp leaves you feeling behind.

You’re not the only one. Beyond the sheer number of projects you juggle during the year, marketing is one area of responsibility that can make the best marketers scramble. Keeping up with trends, algorithms, social media, communication and all-things-marketing can drain hours in your day. And you don’t have the time or the money to waste.

You deserve a marketing plan that works as hard as you.

Marketing Strategies that Work

built on a retention and referral model


clear and compelling brand messaging

tell the story families want to be a part of 

Websites That Increase Registrations

built on relationships, just like your camp

A smart marketing plan turns your efforts into results.

One thing is clearer now than ever before:

There is a way to build a smart marketing plan around retention and referral that gets your marketing to a place where it works as hard as you do. You should be in control of your time and money.

Stop wasting valuable dollars on marketing that doesn't work.

You need a plan. We use a proven marketing strategy built on a retention and referral model that ensures you’re two steps ahead, not behind.

Avoid confusing messages that don't inspire your customer.

Camp families want to be inspired. We can clarify your camp’s brand message to cut through the noise.

Quit exhausting yourself and your valuable resources.

Your efforts will produce results. You’ll have peace of mind knowing you’re focusing on the right things at the right time.

We get it –
We’ve been in your shoes.

With over two decades of camp marketing experience, we understand your challenges firsthand and know what it’s like to juggle a full plate on a very slim budget. 

We created the camp marketing resources we wish we had when we were in your shoes.

We believe camp changes lives. With 24+ years of field-tested experience, we built a retention and referral strategy that helped us grow camp year after year.

Once we share it with you, we know you’ll not only get kids to camp, but you’ll be watching your waitlists grow!

Our Services

Let us walk you through a systematic approach to building good marketing for your summer camp. You’ll walk away with a clear, executable strategy, compelling and effective messaging, and a website that’s a selling machine.


Our proven camp marketing strategy increases registrations based on a retention and referral model.



Marketing is your messaging amplified. We take a story-based approach to communicating your camp’s marketing message.


Communicating all the many details of your camp without confusing and overwhelming your prospective camp families is no small task! 

CMME Platform

Coming Soon – access to a full-year marketing strategy, valuable downloads, and a network of other camp marketers.

Marketing Workshops

You like getting things done in a concentrated period of time. Great! Together we’ll work through a marketing plan that will get results.

Getting started is easy.

All you need is a strong foundation to set your camp up for years of growing registrations.

We’re ready to help you exponentially grow your camp today with a marketing strategy and message that works as hard as you.


Request A Consultation

Set aside 30 minutes for us to discuss the roadblocks keeping you from success.


Get A Plan

Let’s build a marketing strategy you camp can grow on for years to come.


Grow Your Camp

This is the best part … watching more kids come to camp and your waitlists grow!

What veteran camp industry people are saying.

I had a front row seat watching this team of ladies grow camp. They understand their customer. They understand strategy. They understand how the creative process fits into the overall picture of marketing a product. They are focused. They produce results. And I enjoyed every minute of working with them.

Keith Beasley
Owner, Clayton Everett Design

When it comes to marketing camp, these two women can implement at all levels. From big picture strategy, to understanding the numbers, to executing big and small projects, I trust their marketing wisdom. In fact, we use their marketing plan along with consulting to guide our marketing efforts today. Best part – I don’t have to spend time worrying about marketing. That frees me to focus on other areas of running this camp. 

Dudley Callison
President, T Bar M Camps

Year after year I watched Alice and Randi Beth leverage personalized print technology to speak individually to their campers and families.  Our whole staff enjoyed working with these ladies, making their creative ideas become a reality.  For more than a decade we have seen them successfully build solid relationships with campers.  It has been even more exciting to see that same success achieved by other clients who have followed their example!

Tim Beach
President, Register Graphics

What if your marketing plan actually reflected the hard work you put in every day?

At Camp Marketing Made Easy we know you want to celebrate a full camp by using marketing efforts that produce results. In order to do that, you need a proven retention and referral marketing plan that works year after year.

The problem is you have a lot to juggle whether it’s within marketing or the other hats you wear (because we know camp people do).

The truth is …

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… good marketing requires effort. And it feels like there’s not enough hours in the day to manage everything you need to accomplish. This leaves you feeling overwhelmed, frustrated and drained.

We believe every camp marketer deserves a smart marketing plan that works as hard as they do.

We understand because we’ve been in your shoes. With 24+ years of field-tested camp marketing experience, we built a retention & referral strategy that helped us grow our camp year after year.

Schedule a Call today! You can stop spending hours and money you don’t have on marketing that you’re not sure works. And instead, enjoy the peace of mind knowing your labors throughout the year will produce fruit in the summer.

You’ll be watching your camp fill and waitlist grow.

Download the Camp Marketing Made Easy Road Map to Success

Take a look at the full year’s curriculum in Camp Marketing Made Easy and start your journey on the way to bringing more kids to camp and hitting all your registration goals.

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