ABOUT US
We believe camp changes lives. Our experience with a proven marketing framework, along with bringing together a community of camp marketers, will not only help you get kids to camp, but you’ll be watching your waitlists grow!
So much has changed since COVID.
For us, it was a job change. By choice.
We saw first-hand how COVID restrictions impacted camp. Budgets down the drain. Staff working from home. Camp opening was up in the air. Parents wanted answers. And the list goes on and on.
Thankfully our camp made it. But many didn’t. And those that did were looking at a new reality.
We were inspired by how technology changed the way we worked.
With over two decades of camp marketing experience, we understand your challenges firsthand and know what it’s like to juggle a full plate on a very slim budget. We built the subscription service because we wish we had it when we were in your shoes.
We believe camp changes lives. With 24+ years of field-tested experience, we built this retention and referral strategy that helped us grow camp year after year. We can’t wait to share it with you!
You know marketing is necessary; unfortunately, it can drain your time, your energy, and your budget.
We’ve walked in your shoes. We know how valuable your time and money is and how hard you’re working for it.
What if your marketing plan actually reflected the hard work you put in every day?
There is a way to build a smart marketing plan around retention and referral that gets your marketing to a place where it works as hard as you do. You should be in control of your time and money.
Hello, we are Alice and Randi Beth.
Alice Myer
Remember that classic ad campaign Who’s That Behind Those Foster Grants? For a little while, it was Alice Myer.
Alice has been flexing her marketing muscles from then to now, working in both corporate and non-profit industries. A lot has changed in the marketing landscape since then, and Alice blissfully enjoys “always being in school.” In fact, if she’s not talking with others, she’s listening to a podcast. Church history, Business Made Simple, and Israeli spy thrillers fill her queue.
Fun fact: As Marketing Director at Foster Grant in the ‘80s, Alice was the first person in the organization to have a computer mouse.
Randi Beth Burton
Randi Beth’s love for all-things-marketing grew during her college days at Texas A&M. Add to that a season with her feet-to-the-pavement doing sales plus a free spirit … it was just a matter of time until RB found the right person to join her and start up a dream j-o-b.
RB left her position as Senior Director of Sales & Marketing after 10 years in a non-profit to start Ignite Marketing Co with her longtime friend and mentor Alice Myer.
Fun fact: Watch a movie with RB and it’s like having IMDB sitting next to you. She can tell you who the actor is, what other movies they’ve been in, who they’ve had as co-stars and quote the most memorable lines.
CMME gives you everything you need to win at marketing. All for LESS than the average price of ONE camper per month.
Tools for digital nerds like us:
To make things look pretty we use Adobe Photoshop and Adobe Illustrator, but more often than not we get things done on Canva.
To send our emails we use Outlook, but to automate things so we can have a salesforce without hiring a salesforce, we use Active Campaign.
To keep ourselves on task and motivated, we use Trello. We also read Atomic Habits and Indistractable, and don’t try to do more than 3 big tasks in a day.
We keep our files backed up and in the cloud through OneDrive and share everything with our clients through Google Drive.
We buy our domains at domain.com and host our sites on FlyWheel. We like their customer service and they treat us like we want to treat others. Google Analytics tells us how we’re doing. Most of the time we build our websites on WordPress and think the Divi theme is the absolute best.
We love all things Business Made Simple puts out, including Business Made Simple University, the Business Made Simple Podcast, Building a Story Brand, and people can hire us on clarifyyourmessage.com.
We record and send videos of ourselves talking through things on Loom, host our meetings on Zoom and Microsoft Teams, and set up appointments through Calendly.
You can find us on LinkedIn, Facebook and Instagram. We use Hootsuite to schedule out our posts.
We office from 2Rivers Coffee Shop, RB’s 1977 Trillium Travel Trailer, the Ignite Marketing Offices within the Disciple Daily Fellowship House, or our homes.
We should probably tell you some of these are affiliate links, and we might make money off of them. Like 10 cents, which would be nice. But, hey, you like us, right?
Camp Marketing Made Easy is affordable, manageable, and fun
(just like camp marketing should be!)
Get Access
Jump on the CMME platform to access videos, downloads, templates, and the camp marketing community.
Follow the Plan
Your monthly guide plus the CMME community will help you prioritize your efforts leading up to camp.
You Win!
Rest easy knowing your efforts today will pay off in the summer, and you’ll be celebrating a job well done.
